The purpose of data processing may be based on technical, contractual or statutory requirements or result from consent having been given by the user.
We use the data described in section 2 for the following purposes:
- To provide website features and content and ensure technical security in troubleshooting technical issues and also to ensure that unauthorized persons do not gain access to our website systems;
- To conduct marketing reach measurements and web analyses in order to make our website more efficient and interesting for you, and for market research purposes;
- To ensure that the cookie settings selected by website visitors are taken into account;
- For communication, completion of precontractual procedures, and customer care purposes
For information on other data processing purposes, please refer to the sections below of this Privacy Policy.
4.1 Provision of the website
4.1.1 Description and scope of data processing
In order to enable the proper functioning of our website, security analyses to be conducted, and denial-of-service attacks to be prevented and stopped, server log files are automatically collected and saved on a short-term basis as an integral part of access data that is created by the system of the visiting computer upon accessing our website and while using it (see section 2). The content of the server log files is not merged with other data. We use the server log files for statistical analyses to troubleshoot and remedy technical issues, prevent and defend against denial-of-service attacks and attempted fraud, and to optimize the proper functioning of our website.
4.1.2 Purpose and legal basis of data processing
The legal basis for the creation of server log files follows from Art. 6(1)(f) GDPR. Our legitimate interests lie in the proper functioning of our website, conducting security analyses and defending against threats.
4.1.3 Duration of storage or criteria applied in defining this period
When the pages of our website are accessed, information is logged to server log files that are stored on our web server; the IP address contained in them is deleted after 7 days at the latest. No analysis is conducted during this time unless there is a denial of service or other attack.
4.1.4 Options for lodging an objection and having your data removed
You have the right to lodge an objection to the processing of your data contained in the server log files provided that there are cogent reasons that arise from your specific situation. If you would like to exercise your right to lodge an objection, please write to the contact address in section 1.
4.2 Contact form, email and telephone contact information
4.2.1 Description and scope of data processing
On our website you have the option of contacting us by way of a contact form, by email or by telephone using the designated email address and phone number. If you take advantage of this option, the information you enter in the contact form, your email address and/or your phone number are disclosed to us. Depending on the reason you are contacting us (questions about our products and services, pursuing your rights as a data subject, e.g. submitting a request for information) your contact details are processed (with the assistance of service providers). If necessary for processing your request, this information may be shared with third parties (e.g. partner companies).
4.2.2 Purpose and legal basis of data processing
The legal basis for processing your contact details follows from Art. 6(1)(f) GDPR. We have legitimate interests in processing your request and in continued communication. If the purpose for your establishing contact with us is to enter into a contract with our company, the legal basis for processing your contact details follows from Art. 6(1)(b) GDPR.
4.2.3 Duration of storage or criteria applied in defining this period
Your contact details are deleted once your request has been processed and further communication has been discontinued. This does not apply if the purpose of your establishing contact with us is to conclude a contract or you wish to exercise your right as a data subject (e.g. request information). In this case your details are stored until all contractual and/or statutory obligations have been fulfilled and statutory retention periods (currently 6 to 10 years) do not prevent this information from being deleted.
4.2.4 Options for lodging an objection and having your data removed
You have the right to lodge an objection to the processing of your contact information provided that there are cogent reasons that arise from your specific situation. If you would like to exercise your right to lodge an objection, please write to the contact address in section 1. If you lodge an objection, communication with you cannot be continued. This does not apply if the storage of your contact details is necessary for completing precontractual procedures, fulfilling a contract or exercising your rights as a data subject.
4.3. Cookies
4.3.1 Functional Cookies
On our website, we use cookiebot, a webservice developed and administered by Cybot A/S, Havnegade 39, 1058 Copenhagen (hereinafter: cookiebot.com). We use this service to collect, store and respect your cookie preferences in compliance with the GDPR. In order to do so, your browser will submit your IP-Address to cookiebot.com and cookiebot.com will assign you a cookie-ID which contain your cookie choices. The legal basis for this processing of personal data is Art. 6 (1) f GDPR, whereas the our legitimate interest is to store your privacy and cookie choices in a format which suits our technical setup. You can find further information, such as your rights as a data subject and information on deletion under: https://www.cookiebot.com/de/privacy-policy/. You can surpress the aforementioned processing of personal data by deactivating the execution of scripts in your browser or use a script blocker such as: www.noscript.net oder www.ghostery.com.
4.3.2 Consent-based cookies
We use the following cookies in case you provided us your consent according to art. 6 par. 1 lit. a GDPR. Without your consent, you can access the website without these cookies.
4.3.2.1. Google Analytics and Google Tag Manager
We use the web analysis services of Google Inc. ("Google") to analyze the use of the websites, in particular: Google Analytics. A cookie is set for this purpose. The information generated by this cookie about your use of this website (including your IP address) is transferred to a Google server in the USA and stored there.
The website uses Google Analytics exclusively with the setting of IP anonymization, so that IP addresses are only processed in a shortened form in order to exclude references to individual website visitors. Through the IP-anonymization on this website, your IP address will be shortened by Google within member states of the EU or in other signatory states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there.
Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage. Google will not associate your IP address with any other data held by Google. If you provide your consent, you agree to the processing of the data collected about you by Google in the manner and for the purpose described above.
Google may transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf.
For more information on data processing related to Google Analytics, refer to the Google’s privacy policy: https://policies.google.com/privacy?hl=en .
4.3.2.2. Google Double Click
This website uses the online marketing tool DoubleClick from Google. Double-Click uses cookies to serve ads relevant to web site visitors, to improve campaign performance reports, or to prevent a user from seeing the same ads more than once. Google uses a cookie ID to identify which ads are served on which browser, so it can prevent them from being shown more than once. DoubleClick may also use cookie IDs to track conversions related to ad requests. This is the case, when a user sees a DoubleClick ad and then visits the advertiser's site on the same browser to make a purchase. According to Google, DoubleClick cookies do not contain any personally identifiable information.
Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our state of knowledge: Through the integration of DoubleClick, Google receives the information that you have visited the corresponding part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, it is possible that the provider will identify and save your IP address.
In addition, DoubleClick's floodlight cookies allow us to understand whether you perform certain actions on our site after you view or click on one of our display/video ads on Google or another platform through DoubleClick (conversion tracking). DoubleClick uses this cookie to understand the content that you have interacted with on our sites so that we can later send you targeted advertisements. For more information about DoubleClick by Google, please visit www.google.de/doubleclick and support.google.com/adsense/answer/2839090 , and for general information about privacy at Google, please visit https://policies.google.com/privacy?hl=en . Alternatively, you can visit the website of the Network Advertising Initiative (NAI) at http://www.networkadvertising.org .
Right of objection: The collection and storage of data by Google Analytics can be objected to at any time with effect for the future. You have the possibility to install a browser plug-in published by Google. This is available for various browser versions and can be downloaded here.
You can object to the use of the aforementioned web tracking services at any time by changing your browser settings and/or clicking the following link to download and install the available browser plug-ins:
Google Analytics: https://tools.google.com/dlpage/gaoptout
You can prevent and object to this tracking procedure in various ways:
- by changing the settings in the cookie settings section of this website;
- by adjusting your browser software settings accordingly, in particular the suppression of third-party cookies means that you will not receive ads from third parties;
- by disabling cookies for conversion tracking by setting your browser to block cookies from the domain "www.googleadservices.com", https://www.google.de/settings/ads , this setting will be cleared when you delete your cookies;
- by permanently disabling cookies in your Firefox, Internet Explorer or Google Chrome browsers at http://www.google.com/settings/ads/plugin .
Please note that in this case you may not be able to use all functions of this website.